There are two locations for the Safari Beach Hotel in Patong, one Beach side (which is rare as most Hotels in Patong are separated from the Beach by a road) & opposite side of the Road next to the Savoey which is a well known Seafood Restaurant.
If you want to play its a great location (next to Bangla Road and a sub soi that goes into Soi Seadragon) but if you want a quiet Beach Holiday not so great. There has & is a lot of new building and renovation in Bangla & nearby so it can be noisy in day time!