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PussyLover 69
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Report from The Nation dated Friday 30 March 2007 :-
Mos Burger ready to take Thailand by storm
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Japan's Mos Food Services will spend Bt90 million to set up 12 Mos Burger quasi-fast-food, quick-service restaurants in Thailand within the next three years, targeting high-end customers.
Mos Food Thailand managing director Yasunori Yoichi sees a business opportunity despite the economic slow-down and is banking on the Japanese-food craze that has been gaining momentum in Thailand.
Yoichi cited the similarities between Japanese and Thai cuisine, such as certain common ingredients, as the reason for such unprecedented popularity.
With its first branch set to open on the third floor of CentralWorld, the burger chain is looking to open other outlets in premium shopping complexes in Bangkok's city centre and suburbs, office buildings and even as standalone shops. It aims to open two branches in the first year, four in the second and six in the third.
Yoichi predicts annual revenues of not less than Bt20 million this year. Ten per cent of its turnover will be used as next year's marketing budget. In subsequent years, with more branches opened, Mos Food will allocate only 1-2 per cent of turnover for marketing, focusing primarily on print ads, such as brochures and in newspapers.
Mos Food Thailand has registered capital of Bt50 million.
Its mother company, Mos Food Services, reported net sales of 58 billion yen (Bt17.23 billion) last year, a 1.9-per-cent drop from 2005. The company lost ฅ7.3-billion in 2005 but rebounded to show a ฅ1-billion profit last year.
Mos Food's first expansion abroad was in Taiwan in 1991, where it now has 121 branches. It has 21 outlets in Singapore and two in Hong Kong and is planning an aggressive expansion into Australia and South Korea.
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Thai Girls : Meet Sexy Thai Girls
Posted on: 1:22 am on Mar. 30, 2007
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bitpump
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Mos burger is pretty good. It would be great to have it here in LOS. They should give Burger King and McDonalds a run for it's money.
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Bangkok Women : Meet Sensual Bangkok Women
Posted on: 7:10 pm on Mar. 30, 2007
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seajohn
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Is it same kinda thing (junk food) or what?
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Thai Girls : Meet Sexy Thai Girls
Posted on: 1:09 am on Mar. 31, 2007
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seajohn
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Well I see they've got a fish fillet sandwich kind of thing (fishu baagaa), which I do once in a blue moon or two, so I'll try it out if I'm near it and want to. Wonder how the fries are.
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Thai Women : Meet Matured Thai Women
Posted on: 1:48 am on Mar. 31, 2007
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IBFarang
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The fries are ok, nothing special. If I had to pick a Japanese burger chain to make the move to Thailand, I would have preferred First Kitchen over MOS Burger. Better all around menu, and better fries. I’ve had quite a few First Kitchen chicken sandwiches after wrapping up a night on the town in Roppongi.
http://www.first-kitchen.co.jp/menu/hamburger/index.html
On the other hand if I could choose a Japanese chain restaurant (not just a burger joint) to make the move to Thailand it would be Yoshinoya hands down.
http://www.yoshinoya-dc.com/en/index.html
None of this really belongs in this thread though because I don’t think there is anyone out there that would try to argue any of these chains have the best burgers in LOS.
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Bangkok Women : Meet Beautiful Thai Girls
Posted on: 4:45 am on Mar. 31, 2007
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PussyLover 69
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Quote: from IBFarang on 6:27 pm on Mar. 31, 2007
On the other hand if I could choose a Japanese chain restaurant (not just a burger joint) to make the move to Thailand it would be Yoshinoya hands down.
Yoshinoya is already operating in Malaysia and Singapore
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Bangkok Girls : Meet Attractive Thai Girls
Posted on: 9:00 am on Mar. 31, 2007
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PussyLover 69
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Report from Bangkok Post dated Thursday 12 April 2007 :-
Chester's out to win young diners - Chain says sales could double by 2010
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Chester Food Co, the operator of Chester's Grill restaurants, plans to double its sales to two billion baht by 2010. The Charoen Pokphand Group affiliate will renovate its stores and launch new culinary products as part of its plans. The new look will help the company to tap into the teenage and young-adult market, augmenting its core market of working people and families.
Suwat Songphatanayothin, the company's assistant vice-president for operations, said that Thailand's economic difficulties would not prevent the company from attracting new franchise operators. He added that low start-up costs and a high return on investment make it an attractive investment.
Brand recognition has also improved after promotional efforts last year.
As of the end of last year, the company had 119 Chester's Grill restaurants locally, of which about 60% were franchised. The portion of franchise outlets is expected to rise to 80% in the future.
Mr Suwat said the company planned to open 20 new outlets, bringing the total to 139 by the end of this year. Each outlet requires about six million baht in investment and creates 25 jobs.
Mr Suwat said Chester's Grill also planned to introduce new products this year. Its latest product, the Grilled Chicken Burger, was designed for young consumers with a quick-eating lifestyle.
''The feedback on our new grilled chicken burger is better than expected. It can contribute 15% to overall sales after 20 days,'' said Amnat Kunlayakunawut, assistant vice-president for marketing.
He attributed the rising popularity of grilled chicken to the growing health-consciousness of consumers. This helped Chester's Grill to grow by 23% last year, higher than the overall rate in Thailand's quick-serve restaurant industry, which expanded by only 10%.
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Thai Girls : Meet Active Thai Girls
Posted on: 11:52 pm on April 11, 2007
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IBFarang
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Anyone think Chesters has the best burger in LOS?
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Thai Women : Meet Matured Thai Women
Posted on: 5:52 am on April 15, 2007
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