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Arramsey
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Quote: from Yurune on 9:29 pm on Dec. 12, 2005
I make that calculation 6.48 Thai people -----------
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Owned by the same people as Emporium....so I get 5% discount by default with my Emporium card.
Yurune,
Just to get the mathematics correct - that works out to.0648 Thai people ( if you are assuming 64.8 million as the population - EDIT in on 17th. Dec. 05, 6.48 corrected to 64.8 based on Yurune's post below).
BTW - your mathematics is better - It would give you a 500% discount !!!!!
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Thai Girls : Meet Sexy Thai Girls
Posted on: 1:52 am on Dec. 13, 2005
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DaffyDuck
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Quote: from samsri on 11:37 pm on Dec. 12, 2005
1. another big airconditioned complex where Thais can spend their weekends without having to pay for the aircondition.
Plus, I *love* shopping!
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Bangkok Women : Meet Sensual Bangkok Women
Posted on: 1:53 am on Dec. 13, 2005
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Yurune
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if you are assuming 6.48 million as the population
fair few more people than that in Thailand
In fact 64,860,000 but I rounded it off to 64,800,000 for the exercise.
according to here anyway.... http://www.boi.go.th/english/how/demographic.asp
but I have a feeling we are both wrong in our initial calcs.....
edit: Nope...you are correct
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Thai Girls : Meet Sexy Thai Girls
Posted on: 2:58 am on Dec. 13, 2005
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Baquawn
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Who cares if there is another mall in town. The more the merrier. You guys would also be complaining if there were not enough good places to shop in BKK. If you don't like it..don't go.
I could care less how many percent of Thais can afford to shop there, and I doubt you really care either.
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Bangkok Girls : Meet Sexy Bangkok Girls
Posted on: 2:51 am on Dec. 17, 2005
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S M E G M A
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Quote: from Yurune on 9:29 pm on Dec. 12, 2005
Owned by the same people as Emporium....
That is only 50% correct. The project was so large that BIHC asked The Mall group to join them in a 50-50 deal.
The husband-wife team of Jacqueline and Henri Boiffils (French), also architects of Emporium, did most of the design work -though they were squeezed out in pay and credits; but they have themselves to blame for that.
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Thai Women : Meet Matured Thai Women
Posted on: 11:47 pm on Dec. 17, 2005
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PussyLover 69
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Report from The Nation dated Monday 19 December 2005 :-
BUSINESSPERSON OF THE YEAR: All the work pays off for Mall Group head
Supaluck put the fruit of long experience into making newly opened Siam Paragon a magnet for big spenders at home and abroad.
Pleased with opening day, top Mall Group executive Suplaluck Umpujh, 46, said: “I’m very happy with the outcome”, as 400,000 customers passed through the doors of Siam Paragon and about 100,000 have visited the complex each weekday since.
Siam Paragon has achieved its objective of improving its portfolio as a major source of long-term revenue, in addition to creating a major shopping destination for customers in Southeast Asia.
Three years in the making, the Bt14-billion company has entered the world-class shopping sector where all top brands want to make their presence felt. With only 60 tenants, the shopping complex has yet to truly flex it muscles, but Supaluck’s brainchild has already altered the face of Thailand’s retail business.
Siam Paragon is a wake-up call to retailers, particularly Central Group, that they need to develop investment plans and renovate premises to maintain clients and lure new customers, and they are now paying close attention to how Supaluck’s plans affect their turf.
Siam Paragon was conceived after the success of The Emporium.
“Siam Paragon is The Emporium’s sibling. They are like New York and Paris, which everybody wants to visit,” she told Lips magazine.
Without Supaluck, the new complex would not have been completed. Throughout her 20-year career in the retail business she has flexed her muscles to attract world-class brands to make it a reality, or the “ride of Bangkok”.
She learnt the hard way that “size matters”. Her first mall at Rajaprasong was small, and few merchandisers participated because big retailers demanded exclusive deals. Few products meant few shoppers, and after five years the outlet folded.
Supaluck learnt never to do something small and always to differentiate.
She told herself to open The Mall on Ramkhamhaeng Road where various entertainment venues for families such as theatres and big water parks, the first in Thailand, were available. It was successful, and four more branches followed in Ta Phra, Ngam Wongwan, Bang Kapi and Bang Khae.
The success encouraged her to create a high-class shopping centre that targeted high-end shoppers. However, business people expected the deal to fold in the short term because it seemed unaffordable to Thais. The Emporium is still the Garden of Eden where global and luxury brands have made their way into Thailand and has inspired other retailers to develop other luxury shopping complexes.
It was tough, especially when the Skytrain was not available. She had to hire a consultant from New York to develop advertising and point out how strategically located the shopping complex was. The Emporium eventually attracted the Bluebell group, consisting of Louis Vuitton, Christian Dior and other brands.
Supaluck pulled out all the stops to come up with a business strategy including marketing, selling and negotiating skills, which she has inherited from her father. In addition, she said, one has to be fair and trustworthy, prepared to take a risk and show luxury tenants that one is serious in building success with them.
“She’s an energetic businesswoman who always comes up with unexpected and creative ideas,” said The Emporium’s managing director Kriangsak Tantiphipop.
Today she is still energetic, for she knows that she has to work hard to make Siam Paragon a success in the face of the challenges presented by rivals such as Central Group.
Siam Paragon could become a magnet for shopping in Southeast Asia, but Supaluck needs to deal not only with local retailers but with deep-pocketed foreign shoppers too.
Nitida Asawanipont
The Nation
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Bangkok Women : Meet Beautiful Thai Girls
Posted on: 10:25 pm on Dec. 18, 2005
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PussyLover 69
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Report from The Nation dated Saturday 10 December 2005 :-
SIAM PARAGON: Optimism as complex opens doors
Giant mall hopes to draw high-end foreign visitors. The Siam Paragon Shopping Complex had its grand opening yesterday amid hopes that the new development will attract more high-end spenders to the Kingdom. Although less than half of the 350 retailers opened their shops, Kriengsak Tantiphipop, chief marketing officer of Siam Paragon Development Co Ltd – the operator of the upmarket complex – said he was delighted with the event.
“Today is a great day for everybody in the company. We started the Siam Paragon project three years ago and now the dream has become reality. We envisaged a world-class shopping phenomenon in Bangkok and today it has come to fruition,” he said.
Kriengsak said that more than 80 tenants would open their largest flagship stores in the complex, representing about 40 per cent of total retailers in the plaza.
The complex also incorporates a “Beauty Hall”. Occupying retail space of more than 5,500 square metres, the cosmetics and fragrances zone offers an outstanding selection of products from more than 100 leading brands, including La Mer, Estee Lauder, La Prairie, Givenchy, Paris Hilton, Stella McCartney and Erno Laszlo.
Iwan K C Hew, managing director of Yafriro International, an exclusive luxury watch boutique, yesterday opened its Bt50-million 212-square-metre flagship store in the complex.
“We waited for almost five years to open our flagship outlet in Bangkok and the opening of Siam Paragon has fulfilled our expectations, thanks to its prime location in the heart of Bangkok,” Hew said.
The company is the exclusive distributor of 12 luxury watch brands, including Parmigiani Fleurier, DeWitt, Bovet de LaCour, BRM, Jacob & Co, Greubel Forsey, Michel Jordi, Hautlence, Vincent Berard, HD3 and Jean Dunand. Prices range from Bt250,000 to Bt20 million.
Leading mobile-phone operator Advanced Info Service Plc (AIS), together with major telecom equipment suppliers, have jointly set up an AIS Future World centre to showcase futuristic wireless technology.
The Bt100-million centre occupies 600 square metres on the fourth floor of the complex. AIS is currently equipping the centre with hi-tech equipment in time for the official opening next Thursday.
Among the highlights at the centre is a theatre with 360-degree screen, a play zone, and a technology exhibition zone.
Oranuj Wongprecha, managing director of Pre & Prom Co Ltd, a distributor of exclusive luxury cosmetic brands, said: “I was amazed by the opening ceremony of Siam Paragon. All streets in Bangkok seem to lead to Siam Paragon.”
Pre Prom retails luxury cosmetic brands, including Philosophy, Make Up For Ever and Erno Laszlo in the Beauty Hall on Floor M. Prices range from Bt2,000 to more than Bt10,000.
Mattel Inc, the world’s leading toy-maker and manufacturer of world-famous Barbie products, revealed its latest fashion collections for kids at the complex.
Sony Thai also opened its flagship store named “Sony Style” on the second floor.
A senior Sony Thai executive said that this would be the first “Sony Style” shop in Thailand. Sony has such shops in many cities in Japan and Malaysia, as well as Hong Kong and Singapore.
“At Siam Paragon we will showcase our Sony goods ranging from Vaio computers to still and camcorder cameras, LCD television sets, PlayStation Portable, and high-definition products such as cameras and TVs.
“Sony technical experts will be at the showroom to provide information and consulting services to our customers,” he said.
Sarun Limsawadiwong, chief executive at Ideas Design Collection Co Ltd, the operator of @Home furniture store, said the company had opened a new concept of @Home furniture store on the third floor of the complex.
The company markets luxury and modern-style imported furniture brands, including Flos lighting products, Zanotta, Dema and Driaoe furniture from Italy, and Fritz Hansen furniture from Denmark.
By Kwanchai Rungfapaisarn
The Nation
Saturday 10 December 2005
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Bangkok Girls : Meet Attractive Thai Girls
Posted on: 11:01 pm on Dec. 18, 2005
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PussyLover 69
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Website about Siam Paragon :-
http://www.siamparagon.co.th/
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Thai Women : Meet Matured Thai Women
Posted on: 11:16 pm on Dec. 18, 2005
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PussyLover 69
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Report from Bangkok Post on Saturday 10 December 2005 :-
STARRY-EYED WELCOME FOR PARAGON :Complex will boost tourists' spending
By SUKANYA JITPLEECHEEP & SUJINTANA HEMTASILPA
Bangkok's business and social elite turned out in force yesterday to the launch of the 15-billion-baht Siam Paragon, the country's newest shopping mall.
Building began at the 52-rai plot in 2003, and the complex now features an opera house, an aquarium, cinemas and bowling lanes, as well as 250 retail boutiques featuring brands such as Hermes, Gucci and Chanel.
Several newcomers have also made their debut in the Thai market at Siam Paragon, including jewellers Van Cleef & Arpels and Mikimoto, and fashion brands such as Spain's Zara and Italy's Roberto Cavalli.
Siam Paragon boasts 500,000 square metres of space and is located in the heart of the city, flanked by the Siam Centre and CentralWorld malls.
The project was the brainchild of Supaluck Umpujh, aged 50, and Chadatip Chutrakul, 44, two female giants in the Thai retail industry.
Ms Supaluck, the vice-chairwoman of Siam Paragon, was the project innovator, while Mrs Chadatip, the chief executive, managed the project, keeping costs and schedules on target.
They say it was a perfect partnership to see through the challenge of a lifetime.
''I was taught by my father that to solve a problem, you have to experience it yourself,'' Mrs Chadatip said.
To prove this, her father, Gen Chalermchai Jaruwat, a former governor of the Tourism Authority of Thailand, came up with a unique way of teaching her how to swim _ he threw her in the pool.
Mrs Chadatip, who joined Siam Piwat, the operator of Siam Discovery and Siam Centre over a decade ago, agreed retail management had its own peculiar learning curve.
''Eventually, I was able to overcome all of the problems. It's not easy to succeed in this business. It's not just a question of selling space to tenants. You have to help them survive and prosper as well,'' she said.
Ms Supaluck was also taught how to compete by her father.
''To win the game, it's not enough to just walk or run to catch up with your competitors. You have to leap as far as possible. And to make a leap, you have to be the pioneer as well,'' Ms Supaluck said.
Ms Supaluck eight years ago gained new ground in the retail market with the opening of The Emporium complex, a luxury mall blending retail boutiques and entertainment.
She said she expected Siam Paragon to generate 10 billion baht in sales in its first year, with some 100,000 visitors expected each day.
Juthamas Siriwan, the governor of the Tourism Authority of Thailand, said she believed Siam Paragon would strengthen Bangkok's position as a regional shopping destination.
Tourists who had previously gone to Singapore or Hong Kong to shop would instead extend their stay in Thailand and take advantage of what Bangkok has to offer, she said.
Shopping done by overseas tourists is expected to account for 30% to 32% of total tourism revenue, estimated at up to 425 billion baht this year, up from 27% three years ago.
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Bangkok Girls : Meet Attractive Thai Girls
Posted on: 11:26 pm on Dec. 18, 2005
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