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PussyLover 69
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Report from The Nation dated Thursday 8 June 2006 :-
Top brands too pricey - survey
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Nine out of 10 Thais think designer brands are overpriced. When they do buy them, they favour BKNY, Christian Dior and Chanel; though were money no object, Louis Vuitton would be their brand of choice.
So claims a global online survey of 23,500 consumers in 42 countries conducted by ACNielsen in November 2005. It found that 77 per cent of consumers worldwide perceive designer brands as being overpriced, with 90 per cent of Thais feeling the same.
Almost half the Thais surveyed said designer brands were of significantly higher quality than standard brands, while 70 per cent said people wore designer labels in an effort to project their social status.
When asked what brands they purchased, 16 per cent of global respondents chose Ralph Lauren. Gucci (14 per cent), Christian Dior (12 per cent) and BKNY (12 per cent) followed. In Asia Pacific, the rankings were similar, with the exception that Louis Vuitton also made the top 5, with at least one in 10 consumers claiming to have bought the French brand.
In Thailand, 18 per cent of people said they purchased designer brands. BKNY, with 17 per cent, ranked first, followed by Christian Dior (15 per cent), Chanel (12 per cent), Giorgio Armani (11 per cent) and Louis Vuitton (9 per cent).
However, if money were no object, Thai consumers said they would go for Louis Vuitton (32 per cent), Gucci (30 per cent) and Giorgio Armani (22 per cent). Chantira Luesakul, managing director of ACNielsen Thailand said: "A brand cannot be built overnight and it is even more difficult to sustain."
To be successful in diverse international markets, designer brands have to ensure that the values they want to be known for transcend cultures and age groups. And that's not easy in the fickle fashion industry where trends and fads are the order of the day, Chantira said.
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Thai Girls : Meet Sexy Thai Girls
Posted on: 9:49 pm on June 8, 2006
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